Sustainability

In order to future proof your organisation in today’s fast-changing world, you need to balance economic and environmental considerations to ensure responsible, ongoing success. We call these leading companies, Sustainable Businesses. They keep these considerations in perfect balance with one another when designing and implementing their energy strategy. They are successful because they know they cannot focus exclusively on profit without considering their environmental impact; but they also recognise that prioritising environmental concerns over financial performance would leave them without a viable business model. By building a carbon reduction plan that balances these economic and environmental considerations, senior executives will be best placed to outperform their competition and drive long-term success.

Meeting stakeholder expectations necessitates setting top down  targets which, by their nature, are not based on detailed plans. Where plans do exist, levels of preparedness to implement them may be low.The longer companies lack detailed action plans, the more difficult it becomes to de-risk commitments, demonstrate progress and build employee, customer and investor buy-in. Long-term targets that set the direction of travel and pace of change must be underpinned by clear communications to demonstrate the value of sustainability and gain buy-in at all levels, alongside near-term goals to ensure there is ongoing accountability. The impetus for these detailed plans has to come from C-level.

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