I recently spent some time with a group of business leaders who all had concerns about the increasing demands for money and resources that were being made right across their enterprises.
Whether it was investments in new plant and machinery, wage increases, new government regulations or the price of electricity and waste services, they all felt pressure on the bottom line.
Why spend money on social media?!
One area that came up in discussion was justifying our Social Media spend. For many people that I talk to, it feels like a bottomless pit where they pour cash in, only to be told that their search engine optimisation is inadequate, their branding is fluffy and their budget is not in line with industry trends.
My Masters Thesis was on exactly this topic. Finally, an audience after all that work!
My approach had been to interview twenty-five senior executives and business owners. This group included local success story Trade Me and huge global advertising firm Saatchi & Saatchi, as well as local retail outlets, businesses and for an expert perspective Justin Flitter, one of New Zealand’s leading Social Media and Emerging Technology commentators.
What are these?!
Last week my eleven-year-old grandson was introduced to a programme on free to air television.
“What are these?” he asked when the ads came on.
Is it any wonder television and print media are on a seemingly terminal decline? When kids do not even recognise a paid TV advertisement, the future is bleak for that industry and of concern to those of us still using their services.
Where in the past many of us saw newspapers, radio and television as our first port of call for our promotional activity, high cost, lack of reach and focus make today’s digital platforms a far more effective use of limited funds.
But how is this value derived? There are five value creators businesses can focus on when evaluating the effectiveness of their internet strategy. These are Commerce, Community, Communication, Connection and Content.
Commerce
You don’t need me to tell you about e-commerce. Anyone not living in a cave will know that online customer interaction is essential.
E-Commerce is not simply about trade though. If we are not doing so already, we should be collecting customer data and leveraging the huge value that this drives.
A simple but powerful example is Amazon. Yes, they will sell you anything from a book to an electric car, but next time you visit, pay attention to their “recommendations”. Their data collection has followed your journey to the site, noted what you buy and where you stop and look. You are their ‘customer of one’.
Algorithms are far more effective at knowing your preferences than the old school face to face service we expect from our local retailer.
We are not all retailers of course. My firm, Total Utilities, is interested in procurement contract expiries and value, leveraging energy and waste consumption trends, carbon footprints and greenhouse gas emissions. Sure, we collect this data ourselves, but often this information is provided by our clients who will willingly contribute this in exchange for superior value, speed and actionable insights.
Data has real, measurable shareholder value and when combined with commercial transactions, inquiries and insights makes your business worth more every day. Once it was the customer list that had value, today it is insights into customer preference.
Community
This year I joined three significant social media communities. One group shares information on growing organic food, another is a professional Financial Operations (FinOps) group specialising in managing the complexity of OPEX-based service contracts, and the third is a group that helps me learn Italian and Norwegian.
None are related and yet all have a key characteristic: they make me feel a part of something as a consumer and as a contributor.
In the past I would have joined an Italian Society or attended meetings of Financial experts or visited organic gardens. Today, if I have a question, I simply type it online and my answer will come from all over the world, or from just down the road. Either way it is instant, usually expert, and relevant to my needs.
What is important is that by participating in, and supporting a ‘Community of Practice’ as these groups are formally known, my knowledge increases, my reputation is enhanced, and the opportunity to communicate, and extract value is created in real time.
I have formed lasting relationships with people I have not met face to face. One data specialist in Tel Aviv has extended an open invitation for me to visit. Just as powerfully, I have received calls from prospective clients, noting my membership of the Fin Ops group and wanting to meet.
Communication and Connection
Most of us recognise Zoom, Skype and Teams and the vital role they played in keeping staff and customers in constant touch during lockdown. The ability to consume face to face meetings, document share and deliver powerful presentations was revealed to us all almost overnight. We took the opportunity with both hands and doing so business changed forever.
Compare these tools to phone systems, emails, letters and faxes and the performance, cost and benefit equation is clear to us all. Consider that video calling services for many of us were delivered at zero or near zero cost to the user. Also consider the ease with which even the most non-technical user engaged with these tools and the internet’s transformational capability within business is brought to light.
Content
If it is normal for us to search the web for our every need it is also quite reasonable to expect that our clients and potential clients are doing the same thing.
Creation and dissemination of web content is proving to be the key to differentiating our products, companies and brands. Where once a website with a logo, a photo of our offices, our contact details and a quick summary of our services was enough, we are now seeing emerging players and current competitors reaching higher by delivering quality, timely insights right to the devices of those who need it.
Content no longer just relies on visitors coming to our websites. Digital content marketing is a powerful tool that directs your carefully crafted content to a specific group of people in a specific geography. For example, I produced some information recently on how cloud computing could be used as a tool to help businesses coming out of the lockdown quickly move into recovery and growth mode.
With the help of a specialist digital content marketer we were able to direct that content to over 20,000 senior managers whose specific interest was marketing and finance. This was achieved using a methodology called “boosting”.
Not only was this content directed to the right people, we were able to measure the level of interest, deal with feedback and react in near real time to requests for more information.
The Simple Things in Life are Often the Most Valuable
When billions of people across the world suddenly started video-calling friends, family and colleagues, the web handled it. When millions of students went online for their school lessons the web handled it. When we all started playing computer games and watching Netflix at once, the web remained working.
The internet is a network of machines designed to transfer information at speed, reliably and efficiently via the shortest available path. It has the capacity to serve five times as much demand as a worst-case scenario produces and is self-healing in almost any event. Secure, scalable and astonishingly cheap to use, we took it for granted until COVID-19.
May I suggest the next time you walk past that IT person crouched under a desk you stop to thank them. These people help keep your computer running and we have all witnessed how essential that is. Without IT departments, the world would have been a much darker place during lockdown.
In the meantime, consider this question. How many people do you know who have found love on the internet? If you are thirty years old or less the answer will likely be “most of my friends at one point or another”.
If you want clients to love your brand understanding the five C’s is a great place to start.
The team at Total Utilities are very excited to have Quinton Fisher join us as our Auckland Regional Sales Manager.
Quinton has recently moved to New Zealand from South Africa with his wife and two daughters. When looking at countries to immigrate to, New Zealand, Canada and the U.K made his shortlist.
We’re thrilled that New Zealand was their first choice, and we hope that it won’t take long for his family to feel at home here. Total Utilities will do all we can to make the transition smooth for the Fisher family.
A real people person
Quinton brings with him a wealth of experience in utilities and a passion for sales. A real people person, Quinton is all about building and maintaining meaningful long-term relationships with both his clients and his colleagues which makes him the ideal candidate for heading Auckland regional sales.
2020 marks Quinton’s twelfth year in utilities
Quinton owned and has now sold a successful business in South Africa, Thinktility, a company who has helped large brands, like Kellogg’s company of South Africa, experience the benefits of reduced tariffs, smart metering and energy-efficient solutions.
Drawn to Total Utilities culture and vision
For Quinton, the culture and vision of Total Utilities was a perfect fit. He especially appreciates the feel of camaraderie and togetherness and that it is a place where ideas and knowledge are shared freely. He notes that it doesn’t matter where the suggestion comes from, whether it’s an employee’s idea or a director’s, if the initiative has merit then the team at Total Utilities will do their best to explore its feasibility and implement it.
Sustainability and renewable energy are important
Total Utilities cares about future-proofing New Zealand businesses, by helping them think about how their utility choices not only impact their bottom line but people and the planet too.
Quinton’s passions align with our vision, as he cares about sustainability, identifying and using alternative energy sources, and providing smart and efficient energy solutions backed by clever, cutting edge analysis and insights.
A skilled negotiator with a strong financial and operations background
Quinton loves helping people, building relationships and understanding how businesses operate. His skills lie in sales, marketing, negotiating favourable contracts with preferred suppliers, and he brings with him a financial, analytical and technical background.
What’s more, he also thrives on exceeding client’s expectations, helping them solve complex issues and achieve meaningful outcomes.
His why? Reducing costs for businesses, empowering them to understand the financial impact of their utilities’ usage, and what level of power they are consuming, with the aim to make their business more streamlined, save money, and increase profitability and sustainability.
Making the most of New Zealand’s outdoor lifestyle
Quinton visited New Zealand in September 2019 to see if it could be a country where his family could lay down roots. The tranquillity and natural beauty remind him of the town where he grew up. Since moving to West Auckland, Quinton has found the transition relatively painless, and now he has time to make the most of our outdoor lifestyle. In his free time, he enjoys swimming in the ocean, mountain biking, fishing, golfing and hiking.
A dynamic addition to our team
We respect Quinton’s ambition and initiative. When he decided that New Zealand was a place he’d happily immigrate to, he arranged to have a meeting with our managing director, Richard Gardiner and the rest as they say is history.
Serving the Supercity
Quinton will be helping new clients around the supercity discover better, more efficient and sustainable ways to manage their energy consumption.
Total Utilities warmly welcomes Quinton to our team. We know that he will take care of you, our clients, and provide you with excellent, insightful service.
Making solar part of your business’s energy mix has never been more appealing. But risk and opportunity balances between an optimised design and types of PPAs.
While there’s heat in the market, there are incentives – but don’t unthinkingly sign away your business for a free set of steak knives! Or solar panels, for that matter.
According to the Electricity Authority, New Zealand’s solar energy generation capacity increased to just under 115MW in 2019.
Putting this into perspective, 115MW of installed capacity is similar to one of Contact or Mercury’s Geothermal stations. As a percentage, this equates to around 1.2% of total operating generation capacity in New Zealand.
Source: Electricity Authority
Lowering costs for installed solar
The installed cost of solar has dropped by around 75% since 2009 to an average of around $2.20 per watt. With large commercial energy rates continuing to rise, the return on investment starts to become more realistic for business customers considering solar.
Location is more important than just sunshine hours and roof direction
With 29 distribution networks in NZ, there are a variety of charging structures for time of use electricity customers. Some networks prefer to charge more for demand and capacity than on the total volume of energy consumed. Understanding how these charges are calculated is an important consideration for the ROI of solar. For example, a network price structure that favours variable charges will potentially have a far greater ROI than a price structure that favours peak demand.
Depending on the distribution network, peak demand charges can equate to a significant portion of your total electricity costs. Installing solar alone does not necessarily impact peak demands to any large degree. However as battery storage becomes more economic, this will assist customers smooth their load and reduce demand based charges.
For no money down, you too could have a solar array. Just be sure to check the fine print. And pick up your steak knives!
Power Purchase Agreements are a great way for solar companies to sell solar arrays to customers as they don’t require a customer to come up with the CAPEX costs associated with the array. There are typically two forms of PPA’s that are common in NZ.
One involves the solar company installing a meter on the array that is installed and then billing you for the energy you consume from the array at an agreed price. You can still engage with the market and import energy from a standard retailer as required. An agreement would need to be struck with your retailer for any exported energy, depending on the solar PPA, the solar company may get all the financial benefit from exported energy.
The other type is where the solar company becomes your retailer as well and manages both the import and export of power.
Sometimes the solar arrays are oversized so that the solar company can charge you for what you consume from the array and then make money selling additional energy back to the market.
This can all be used to pay off the cost of the array and there can be lease to own options or buy-out clauses after a minimum term.
In both cases, there are minimum terms from anywhere between 7 to over 20 years. Where the length of contract, maintenance and replacement clauses become important as inverters can need replacing after 10-15 years and panels at 20-25 years.
Is Solar right for my enterprise?
The first question I would be asking is:
What is the comparison between owning the array outright and the associated financing costs with benefits from the array going directly to OPEX costs from day 1 versus the costs and risks associated with a power purchase agreement?
Total Utilities has recently completed three large scale viability studies of 42kW, 96kW, 146kW, 286kW and 350kW solar arrays for commercial facilities and can assist you in determining the best solution that meets your specific requirements.
Solar companies are often constrained by the supplier of their solar products for what and how they deliver an array. Getting an independent solar viability review by Total Utilities can increase the efficiency and output of an array to ensure full value for money if you make solar part of your energy mix.
Your corporate sustainability targets might be in for a shock!
Prior to Christmas, the Government announced a raft of proposed changes to the emissions trading scheme (ETS) to rapidly decarbonise the economy.
This included lifting the ETS price cap from $25/tonne to $50/tonne and creating a market floor of $20/tonne.
If we take natural gas as an example, where at $25/tonne the ETS is priced at $1.37, at the market cap of $50/tonne this would increase the cost of the ETS to end users by $1.37/GJ (0.49c/kWh). With current raw gas pricing hovering around $9/GJ for large industrial users this could make raw gas plus ETS $11.74/GJ (4.23c/kWh).
We spend a lot of time looking at commercial electricity and energy management and that’s really something to notice! If your corporate sustainability journey does not include electricity or energy efficiency milestones, now is the time.
In addition to this, a ban on new coal-fired boilers for low and medium temperature heating has been mooted. With all coal boilers used for low temperature activities to be phased out by 2030. Coal boilers would still be allowed for high temperatures of above 300 degrees celsius.
The Interim Climate Commission estimates that switching coal boilers away to electricity or biomass at scale becomes economic when ETS costs are in the range of $60-$120/tonne.
Now more than ever businesses need to start planning their sustainability journey. At Total Utilities we are here to help.
The following was originally posted on the Centrica Business Solutions website and is reprinted with permission.
With environmental and economic sustainability at the heart of the corporate agenda, organizations face a range of risks if they fail to make progress
All organizations must pay close attention to risk. From financial viability to cyber attacks, it’s vital to understand and prepare for the forces that can disrupt the market and derail long-term sustainability – so businesses can survive in a fast-changing world.
Of all the risks that could affect a business’s long-term future, climate change is becoming one of the most urgent and complex. The United Nations warns that changing climate is disrupting national economies – and that accelerated action is needed to reduce emissions.
I want to hear about how we are going to stop the increase in emissions by 2020, and dramatically reduce emissions to reach net-zero emissions by mid-century
António Guterres, United Nations Secretary-General
Many organizations are already exploring what they can do to make a difference. They know that significant organizational, reputational and financial benefits can be gained by improving their environmental credentials. That said, our Distributed Energy Future Trends report found most businesses are investing in initiatives that we’d consider to be ‘low-hanging fruit’. Few organizations are implementing the most sophisticated technological innovations that could really accelerate their journey to net zero, such as smart energy management and on-site generation. In fact, just 18% of organizations see energy as an asset to be managed, in order to generate competitive advantage.
It’s important that organizations consider the strategic benefits of implementing the latest sustainable energy innovations. But perhaps even more importantly, they also need to recognize the risks they face if they don’t implement these innovations. Here are a few of the top concerns:
Energy security
As the world moves to low-carbon energy sources, making sure that you have continuity of supply is vital. Business leaders acknowledge the importance of energy resilience, which is why they rank energy security as being a top-three risk to their operations.
It’s important to have a detailed energy strategy, one that puts targets around energy resilience. Currently, only half of businesses that we’d consider to be ‘sustainable’ have an energy strategy that details how they will become a low-carbon organization. With other businesses, the figure falls to just 24%. Clearly, there is scope for businesses to push ahead in this area.
Having a plan is just the first step, though. It’s also important to consider implementing sustainable energy innovations, which can help to reduce reliance on the grid and provide additional security in the event of a power failure. Without harnessing the latest innovations, organizations may not be safeguarding themselves as fully as they could against the catastrophic consequences of power loss.
Innovation is good for business
In today’s economy, no company can afford to stand still. It’s important to keep moving forward and improve the products and services you deliver to your customers. Continuous innovation is good for business and often creates new opportunities that can enhance the way your business operates.
This is certainly true of sustainable energy innovations. From artificial intelligence to digitalized energy management solutions – low-carbon technologies can create new opportunities for businesses to monetize their power assets and improve their brand reputation. What’s more, organizations that look at their strategy anew and consider how they can join their energy technologies together can maximize their commercial benefits and return on investment. It’s clear that organizations who embrace sustainable energy innovations can gain competitive advantage – and those businesses that fail to harness these new opportunities risk being left behind.
Preparing for a more digital world
Organizations that aggressively pursue digitalization are expected to grow the most in the next five years. But companies that are truly future-focused don’t just introduce new digital platforms and technologies on a whim – they consider their wider implications, including the energy requirements of each digitalization initiative.
In our transformed world, new strategies are required to understand precisely where, how and when energy is being used across your organization. By monitoring, managing and aggregating all available energy assets, including energy demand and usage, organizations can ensure they generate and consume power in the most efficient way.
The latest sustainable energy innovations can support this initiative by providing organizations with the insight they need to make more intelligent decisions about their energy strategy in a digital world. But organizations that don’t embrace these innovations may lack these insights and could run the risk of wasting energy and money. And this may snowball, as more and more digital technologies are embraced.
Futureproofing your operations
Businesses that clearly define their energy strategy and invest in the latest sustainable energy innovations will find themselves in the best position to meet their environmental targets, gain competitive advantage, and futureproof their operations. Companies that do not embrace the latest energy technologies may find themselves at a disadvantage in a competitive market.
With businesses maturing at different paces, it will take strategic planning to accelerate environmental and sustainability ambitions. Contact Total Utilities to see how we can help you invest in sustainable energy innovations that will solve business challenges and deliver tangible results.
Research shows that using low-carbon energy solutions can improve your reputation – helping make the case for sustainable energy innovation.
Deloitte recently published The Global Millennial Survey. This reinforced a number of other surveys that concluded that brands with a strong corporate social responsibly and sustainability plan will attract a higher caliber pool of prospective employees and a large range of engaged customers.
42% of those surveyed stated that they would start and or deepen a relationship with business who has products/services that positively impact the environment/society whereas 38% said they would cease or reduce their relationship with businesses who has products that negatively impacted the environment/society.
In business, it’s often said that reputation is slowly built, but quickly lost. That’s why, as a successful company, it’s vital to take a strategic view of your brand – to avoid the damage that can result from being on the wrong side of fast-moving public debates.
The below was recently posted by Centrica Business Solutions and is republished with permission.
Globally, there are few issues being currently debated more than the environment and climate change. In response, many organizations are looking to implement technical low-carbon energy innovations – including solar power or electric vehicles – as well as less tangible innovations, such as reshaping business strategies to more closely reflect environmental concerns.
When you’re considering investing in any of these approaches, it’s vital to understand the wider implications they may have on your business – both positive and negative.
In particular, it’s clear they can have a significant impact on how your brand is perceived by customers and shareholders. Our recent report, Distributed Energy Future Trends, shows that decision-makers recognize that low-carbon energy solutions result in reputational benefits for businesses.
According to our research, as many as 30% of companies we surveyed say that investing in energy technology results directly in a better company reputation – up from 24% in 2017. That’s a big rise in just two years and shows that energy technology, an increase in environmental responsibilities as an organizational priority, and brand perception are closely linked.
Strategy linked to brand
In the past year alone, 36% of the businesses we surveyed changed their brand position to be more environmentally friendly. This shows they understand the importance of demonstrating sustainability credentials.
Of course, to be effective in the long term, any change in brand positioning should be genuine. Customers, employees, commentators and regulators are all rightly suspicious of brands making unsubstantiated or misleading claims about their environmental friendliness, and their perception of your brand may be different from the crafted positions you take.
This means that, ideally, the drive toward sustainability should be strategic – with a combination of economic and environmental drivers the focus for success. Our survey shows that 86% of companies think ‘sustainability’ has both economic and environmental dimensions. It’s clear that organizations cannot simply talk about the importance of environmental responsibility – their words need to be backed up by clear and decisive action.
There are signs that this is happening. In fact, social and environmental responsibility is steadily rising up the strategic corporate agenda, and our research found that the only two factors are considered more important: efficiency and financial performance. What’s more, the fourth most important item on the corporate agenda was reported to be compliance with legislation and regulation – which is, in itself, a critical part of reputation management.
Practical impacts on stakeholders
There are a wide number of ways in which sustainable energy innovations can enhance your brand perception, and these are largely dependent on the strategy you opt for.
Invest in sustainable transportation technologies, such as workplace charging points and an electric vehicle fleet, and this could start to have positive impacts not only on employees who use them, but on the local community too. Already, half of fleet owners have at least one electric or hybrid vehicle, our research shows.
Solar technologies, too, can be a visible demonstration of your environmental commitment, and can combine with battery storage for economic and resiliency benefits too. Rather than relying on traditional energy sources, you’re able to generate your own energy onsite, store this generated energy in a battery for use during times of high grid demand or grid interruptions, and may even increase profitability by reducing expenses.
Innovative energy technologies can improve brand perceptions in indirect ways, as well. According to our research, the issue of energy security and resilience is now a top four risk for companies. It’s easy to see how a power failure at a critical site or data center could cause damage to your brand. Yet solutions such as battery storage and backup generators could mitigate these issues as part of a sustainable energy strategy. This will keep you ‘always on’ and safeguarded from commercial, regulatory and market risks.
Organizations with strong future growth prospects are those that have a clear strategy for how energy can contribute to their company values. In fact, one-third of organizations who expect their annual revenue to grow by over 20% in the next five years have made a clear link between sustainable energy use and their brand image and company values.
Find out more about how Total Utilities can help you invest in sustainable energy innovations that can have a positive impact on your organisational competitiveness, environmental credentials, brand perception, and carbon emissions.
Behind the times in 2019. How to kill friendships and infuriate younger colleagues.
Each Christmas for the last three years I have taken the opportunity to mock colleagues, businesses, politicians and friends in the guise of a bit of festive fun. For me 2019 was a year of progressive transition to a new generation of leaders at work. This warrants a look in the mirror and into the mind of an old guy inadvertently keeping the glass ceiling firmly on top of our young talent.
“I just told you my great idea. Why are you being so difficult about it?”
Young people can be frustrating at times. Just because it’s the first idea that came into my head doesn’t make it wrong. Years of experience count for a lot when it comes to the important calls.
A conjoint Bachelor of Commerce and Engineering with First Class Honours doesn’t mean anything in the real world. It’s all theory, no practice. Degrees are for nerds.
“I can’t delegate. Last time I did that you did itall wrong. It’s quicker to just do it myself.”
Do it yourself and do it right that’s what I say. Young people are in such a rush, they are always making mistakes. You can see from the huge smiles on their faces just how relieved they are when I jump in with a few helpful suggestions. Mentoring is so satisfying. If only people would listen more.
“My Tesla was keyed in the supermarket car park. What did I do to deserve that?”
I don’t know what you are complaining about. We did it tough too. Interest rates were 25% when I was your age. I know a million-dollar mortgage sounds daunting, but you must start somewhere. Soon you will own a bunch of rentals just like me. It’s just a question of putting in the hard yards.
Oh yes. Just a reminder that the wife and I are away in Queenstown next week for a bit of bungy jumping and jetboating. It will be such a relief after the hustle and bustle of the Rugby in Japan. That final was amazing. Nothing compares to being there live. You really should try it.
“I know I said Tuesday, but other priorities came up. How about a week Friday?”
Everyone is in such a hurry these days. How can it be a bad thing to take an afternoon power nap? Grab me a coffee will you?
It’s PC gone mad I tell you
Spare me your mamby pamby, trendy lefty, climate warrior, sustainable vegetarian clap trap. Global warming is a myth. Haven’t you read the latest report from the oil and coal industry’s expert panel on climate denial?
“That’s enough of me talking about me. Let’s talk about you. What do you think of me?”
Maybe that story of how I was involved in building New Zealand’s first private “fibre optic network” (imagine my fingers in the quote position) is getting a little tired? What about the one about when I once closed a deal for a million dollars by saying nothing to the client and just listening? Perhaps I should do more of that?
It should be the fate of baby boomers to spend eternity in hell repeating work war stories and tales of the good old days. You can almost taste the resentment as we point out millennials inadequacies. They will surely realise how wrong they are after a few more years as understudies.
Merry Christmas and Happy New Year readers. Stay safe and rest well. Try a power nap. They are really refreshing!
